Mexico Geomarketing Database

Mexico Market Intelligence at the Resolution You Actually Need

Hyper-local demographic and business segmentation, with Socioeconomic Level and Dominant Business Activity — block by block.

If you are expanding into Mexico or working to better understand its evolving markets, you are likely facing a common roadblock:

Traditional datasets do not go deep enough.

Most data is only available at the postal code or AGEB level — far too broad for precision targeting in urban or mixed-use areas. Whether you are building Geomarketing models, planning retail networks, or identifying high-potential B2B clusters, that lack of granularity puts your strategy at risk.

Who is this for?

This dataset is designed for decision-makers and analysts in:

• Retail & Franchise Expansion – especially international companies entering or growing in Mexico
• Market Research & Media Planning – agencies seeking micro-segmentation
• B2B Sales & Logistics – teams locating potential client concentrations or delivery points
• B2C Product & Service Marketing – businesses aiming to target by income level and neighborhood type and local economic conditions.

The Problems You’re Facing

• Your Mexico data is too coarse – limited to postal codes or AGEBs
• No reliable way to distinguish between residential and commercial areas at a block level.
• Socioeconomic segmentation is difficult to access at a meaningful granularity.
• Business density and type are unclear at the block level

Our solution: true block-level insight

We provide a high-resolution dataset that combines demographic and business segmentation, designed to support both B2C and B2B use cases. The dataset includes:

• Block-level classification: residential, business, or mixed
• Population data, segmented by age and gender
• Number of dwellings per block
• AI-estimated NSE (Socioeconomic Level) per block, based on AMAI’s 2024 classification model
• Number of business units and estimated employees per block
• Dominant business activity, classified using SCIAN (NAICS) 3-digit codes
• Market potential indicators combining residents and employees in each block.

Format: Delivered in industry-standard SHP file format, ready to use in your GIS platform

Availability: Available per state or as a nationwide package

No subscriptions or proprietary tools required

What’s Inside the Dataset?

The block-level segmentation dataset provides an integrated view of Mexico’s residential and commercial landscape, enabling you to analyze population characteristics, business presence, purchasing power, and market potential — all in one place.

Each record corresponds to a single city block and includes the following fields:

Geographic Context

• State, Municipality, and Locality where the block is located
• Unique Block ID for internal referencing and integration

Block Classification

• BLK_TYPE – Identifies whether the block contains:
  • Only Residential
  • Only Businesses
  • A combination of both

Population Structure

• POP – Total population residing in the block
• AGE_18MORE / AGE_17LESS – Breakdown between adults and minors
• Female population – Total, 18+ years, and under 18
• Male population – Total, 18+ years, and under 18
• DWELLINGS – Number of residential households in the block

Note: Some population features are only shown when 10 or more residents/dwellings per block are present, due to privacy restrictions.

Socioeconomic Level

• NSE_LEVEL – Block-level estimate of the average socioeconomic level.
  Calculated using a proprietary AI-supported algorithm aligned with AMAI’s 2024 model
  AMAI (Asociación Mexicana de Agencias de Inteligencia de Mercado y Opinión) is Mexico’s leading market research association.
• Their NSE model classifies households into seven levels, based on Education, housing conditions, access to services, and ownership of durable goods:

• A/B : Highest income level. Households with very high education, income, and full access to goods and premium services.
• C+: Upper-middle class. Comfortable lifestyle, good education and stable income, high access to modern amenities.
• C: Middle class. Moderate income and education, standard access to services and durable goods.
• C–: Lower-middle class. Below-average income, more limited access to services and goods.
• D+: Working class. Irregular or low income, basic living conditions, limited household assets.
• D: Low income. Very modest living standards, minimal access to services, basic infrastructure.
• E: Lowest income group. Extreme poverty, precarious housing, very low education and limited or no services.

This detailed segmentation allows you to:

• Target marketing efforts by purchasing power
• Align product offerings with consumer affordability
• Perform location intelligence with richer social context

Business Density & Workforce

• BUS_UNITS – Number of business units operating in the block
• EMPLOYEES – Estimated number of workers employed in those units

Economic Profile

• DOM_ACTIVITY – Dominant business activity in the block
  Based on the number of business units classified by SCIAN (NAICS) 3-digit codes
  Includes 91 business categories across retail, services, manufacturing, logistics, and more

Market Potential Indicators

• MAR_POT – Total market potential, combining the number of residents and employees in the block
  Use this to estimate real foot traffic, local demand, or catchment area size
• MAR_POT_18 – Adult market potential (residents aged 18+ plus employees)
  Ideal for consumer-facing services or adult-targeted product segmentation

Visual Support and Optional Enhancements

To help you better interpret and communicate the data, we offer optional ready-to-use visualizations and maps for selected regions or the full dataset. These are especially useful for presentations, reporting, or internal analysis.

Available thematic layers include:

• NSE Level by Block – Visualize socioeconomic distribution neighborhood by neighborhood
• Block Type – Identify residential-only, commercial-only, and mixed-use zones
• Dominant Business Activity – Map the economic function of each block across regions
• Market Potential Heatmaps – Highlight blocks with the highest combined resident and worker density

Custom visualizations or sector-specific mapping (e.g., grocery, financial services, healthcare) can also be provided upon request.

Available Metro Area Datasets

Format & Delivery

• File Format: ESRI SHP (Shapefile) – compatible with most GIS software and platforms
• Delivery: Via secure download link.
• License Scope: Available by individual state or as a national package
• No proprietary viewers, subscriptions, or locked platforms required

This is a data-first product — clean, accurate, and designed to plug directly into your GIS or analytics workflow.

Let Us Talk

Whether you are building a location strategy, identifying high-opportunity zones, or analyzing competitive footprints, our block-level segmentation data gives you the clarity and control you will not find in postal code-level sources.

Ready to evaluate a sample or request pricing?
We’ll gladly provide:

• A data preview for your region of interest
• Sample visualizations
• Tailored pricing based on your coverage needs

Contact us today to learn how this dataset can unlock smarter decisions for your business or clients.